Just for kicks, I decided to research the fundamentals of unconventional marketing. It may not appear to be as fun as perusing pin boards for hours on end—but it’s close. Did you know that if you do a Google search on “unconventional marketing,” you will yield a dozen results containing the term “Guerrilla Marketing?”
Now, what was the first thing you pictured upon reading “Guerrilla Marketing?” An individual donning a gorilla costume, toting a huge sub-sandwich advertisement chasing people around Times Square? If so, you’re not too far off the mark. In all actuality the gorilla-suit scenario could be considered, in and of itself, guerrilla marketing. Especially if the hypothetical sandwich company in question was attempting to promote, let’s say, “A Gorilla of a Sandwich.”
In a nutshell (or, perhaps, a bombshell), Guerrilla Marketing incorporates psychology, relationship building, and cooperation among consumers and other businesses—even competitors. This not-so-warlike marketing warfare, in addition to being unconventional, is often also quirky and operates on a limited budget—two of our favorite things! Take a peek at two clever Guerrilla Marketing tactics featured on CreativeGuerillaMarketing.com.
Cingular goes Guerrilla…
- Source obtained from CreativeGuerrillaMarketing.com
Reynolds Wrap Raps up Marketing with Guerrilla Tactics…
Source obtained from CreativeGuerrillaMarketing.com
My lessons lessons in Guerrilla Marketing may not have me donning a gorilla suit while twirling a Hold It Baby like a rogue helicopter toward unsuspecting consumers anytime soon (although I did once attach one to my jeans’ belt buckle at the ABC Show; just ask Elizabeth). Still, my wheels are turning—does anyone have access to a city building and a 20-foot Hold It Baby?
For more useful information about Guerilla Marketing, click here… and …here
It’s 2012, and I didn’t make a single New Year’s Resolution (unlike this gal who wrote a blog for the